The integration of customer relationship management (CRM) and enterprise resource planning (ERP) systems isn’t a new topic for IT professionals. However, the challenges around integration continue to grow as organizations try to balance process requirements with the needs of non-IT decision makers.
This white paper discusses how integrating one process can benefit your organization, using the Quote to Cash (QTC) process as an example that all businesses can relate to.
Download your copy to learn more about:
- Optimizing the QTC process in the front office (CRM) and back office (ERP)
- Integration methodologies to connect CRM and ERP, such as point-to-point integration
- The benefits of integrating CRM and ERP, such as reduced time-to-order and improved quality of quotes and orders, both of which contribute to an improved customer experience
- Empowering sales and marketing to close more deals