Sales leaders have always proudly carried the
responsibility of revenue for their organizations.
During times of growth, leaders are challenged with
finding opportunities and new revenue streams.
During disruptive times, added pressure is placed
on their shoulders as traditional revenue streams
can become less reliable. In these situations,
sales leaders need to explore creative ways to
increase operational efficiencies and uncover new
opportunities, all while doing everything they can
to sustain morale and performance.